When Polaroid announced the end of instant film in 2008, Impossible stepped in to buy the last remaining factory, days before it closed down. The machines had been dismantled, there were no formulas to follow and the supply chain had already been destroyed. If we wanted to keep instant photography alive, we had to reinvent instant film from scratch.
“Don’t undertake a project unless it’s manifestly important and nearly impossible.” – Edwin Land, founder of Polaroid and inventor of the world’s first instant camera
Eight years later, with the help of some incredible chemists, engineers and photographers, we’re the only people in the world who make original format instant film. We make film in both color and black and white, for Polaroid 600-type, SX-70 and Image/Spectra cameras, as well as large format 8×10 film. We also refurbish classic Polaroid cameras so they’re as good as new, and have introduced our own new range of Impossible cameras.
We believe in making real photos. Photos with a life after the shutter clicks. Photos that develop in the palm of your hand, ready to pin to the wall or give to a friend. That’s why we’ve spent eight years working on our film formula. It’s why we’re reinventing analog instant photography in a digital world.